TABLE OF CONTENTS I INTRODUCTION OF THE CASE AND CAUSE OF THE ACTION ........................... 4 II PROCEEDINGS BEFORE THE COURT ............................................................. 5 III JURISDICTION ........................................................................................... 8 IV PRELIMINARY OBJECTIONS ........................................................................ 8 A. Review of the legality of the procedure followed by the Commission and fourth instance objection ........................................................................................... 8 A.1 Arguments of the State and observations of the Commission and the representatives ............................................................................................ 8 A.2 Considerations of the Court ...................................................................... 9 B. Failure to exhaust domestic remedies........................................................... 10 B.1 Arguments of the State and observations of the Commission and the representatives .......................................................................................... 10 B.2 Considerations of the Court .................................................................... 10 V PRELIMINARY CONSIDERATIONS ............................................................... 12 A. Undue inclusion of facts that are not part of the factual framework of the case .. 12 A.1 Arguments of the State and observations of the Commission and the representatives .......................................................................................... 12 A.2 Considerations of the Court .................................................................... 12 B. The alleged undue inclusion of rights allegedly violated in the pleadings and motions brief……………… ............................................................................................... 13 B.1 Arguments of the State and observations of the Commission and the representatives .......................................................................................... 13 B.2 Considerations of the Court .................................................................... 14 VI EVIDENCE ................................................................................................. 14 A. Admissibility of documentary evidence ......................................................... 14 B. Admissibility of testimonial and expert evidence ............................................ 16 VII FACTS ...................................................................................................... 16 A. Events that occurred on August 11, 2004 ..................................................... 16 B. Complaint to the Consumer Protection Commission (CPC) of the National Institute for the Defense of Competition and Intellectual Property (INDECOPI) ................... 18 C. Appeal to the Tribunal for the Defense of Competition and Intellectual Property 21 D. Appeal for annulment before the Second Contentious-Administrative Chamber of the Superior Court of Justice of Lima ............................................................... 22 E. Appeal to the Permanent Civil Chamber of the Supreme Court of Justice ......... 23 F. Cassation appeal before the Permanent Constitutional and Social Law Chamber of the Supreme Court of Justice .......................................................................... 24 VIII MERITS .................................................................................................. 24 RIGHTS TO PERSONAL LIBERTY, PRIVACY, FREEDOM OF EXPRESSION, EQUALITY BEFORE THE LAW, JUDICIAL GUARANTEES AND JUDICIAL PROTECTION ................................................................................................. 24 2

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